That’s because QuickTime 7 Player takes advantage of the latest video compression technology. It’s called H.264, and it’s an important new industry standard that’s quickly garnered widespread support. Chosen as the industry-standard codec for 3GPP (mobile multimedia), MPEG-4 HD-DVD and Blu-ray, H.264 represents the next generation of video for everything from mobile multimedia to high-definition playback.
Ultra-efficient, the H.264 codec compresses video tightly — resulting in much smaller files — without sacrificing any quality. So you can watch video of astonishing quality — crisp, clear and brilliantly saturated — in a window up to four times the size you are currently used to seeing.
Tired of pillar bars and letterboxes? Full screen playback, now included in the free QuickTime Player, has been enhanced to allow you to take full advantage of your computer’s widescreen display. Select from three different modes to fit your content to any size screen.
The new QuickTime 7 Player not only delivers startling quality, but it’s easier to use than ever. It requires no set up for content that streams over the network. Instead, QuickTime 7 Player automatically determines your system’s connection speed and chooses the highest quality stream for the amount of bandwidth you have available. And if you ever lose a connection while watching streaming video, QuickTime 7 Player automatically reconnects. Now, that’s convenience.